Opinion Policy

Disrupting the Valley Gospel: Reclaiming the ‘Community’ from the Fluff

The key to the non-PR version of the community will be to include the voices who embed the product authentically to create ground up solutions. The product tribe is not manufactured, rather unearthed. Viral trends do not capture these voices, yet these people are the fabric of our society and the unpacked notion of the ‘community’ removed from stakeholder engagement jargon.